We help teams work better together

Teams make good agreements. A few weeks later, the daily rush takes over again. We are there for what comes after: the moments when it matters.

What we believe

We believe an agreement only has force when the team has made it itself. That sounds obvious, and in practice it rarely is. Most rules of behaviour in organisations were thought up somewhere else and then shared. They hang on the wall, and nobody really feels bound by them.

We know a great deal about what makes collaboration stronger, but every team has its own context, patterns and challenges. So in a session we are in the room, but not at the table. The team writes for itself. We make sure the conversation goes the right way, and that what comes out of it does not disappear.

Working together is human work

AI makes one person's work faster every week. But that does not, on its own, make teams work better together. That is where we choose to be. Team coaches help teams understand each other and make their own agreements. Keepr carries those agreements into daily work. People and AI, each where they add the most.

We do it ourselves too

Our own team works with its own agreements too, and with Keepr in our own Slack. Keepr answers from what we agreed together and who decides what.

Fruitful Team Agreements

Team Fruitful · Tuesday 1 September 2026

1
Our weekly rhythm
Monday, Week Start, 10:00
Thursday, Alignment, 10:15
2
We regularly work together in person
3
Slack is our main channel for day-to-day collaboration
4
We stay flexible, and protect focus
5
We are generalist experts
6
AI-driven. Human-led.
AI supports our judgement; it does not replace it.
We therefore:
- do not accept AI output blindly.
- review important content ourselves.
- verify relevant facts and assumptions where necessary.

Agreed by Peter, Marije, Mario, Yunus and Jeff

daily

Monday 19 October

Mario15:52

@Keepr ChatGPT wrote this for a client proposal. Can I send it as is?

"With Fruitful, your team will collaborate 40% more effectively within two weeks, guaranteed."

KeeprAPP15:52

I wouldn't send it as is. Your team agreed on "AI-driven. Human-led." and on reviewing important output and verifying facts and assumptions yourself. This sentence makes three claims: a number (40%), a timeline (two weeks) and a guarantee.

I don't see anything in your team material that backs up the 40% or the two weeks, so I can't confirm them. If you can't point to data behind them, a guarantee is a promise Fruitful would have to keep. Since Peter holds sales and overall direction, it's worth checking with him whether Fruitful wants to promise anything like this.

A safer version could be: "With Fruitful, your team gets concrete tools and agreements to collaborate more effectively, and we work with you to make the first improvements visible in daily work." Do you have real results from earlier clients that you could use instead of the 40%?

The team

Peter Straatsma
Founder
Previously built and sold Appical, an onboarding platform.
LinkedIn
Marije Straatsma
Co-founder
Leads the sessions and develops the method.
LinkedIn
Mario García de León
Co-founder
Responsible for Keepr and the product.
LinkedIn
Mathis Christian
Co-founder
Building the consultancy pillar.
LinkedIn
Yunus Emre Beyaz
Development
Builds and maintains the platform.
LinkedIn
Jeffrey van den Dungen Bille
Design and brand advisor
A sounding board on how Fruitful looks and works.
LinkedIn

Working with partners

We work with partners and consultants in the Netherlands, Belgium and Germany. Does your agency have its own method and clients, but no technology that keeps working after the session? Keepr can also work under your own name.

Get in touch

Worked with teams at