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A team standing around a long table covered in yellow sticky notes during a working session, with a canal view
  1. KeeprSlack#team-noord

    Hi Team Noord, I'm Keepr, your new colleague. Over the coming weeks I'll get to know you. Feel free to ask me anything, here or in a private message.

From agreeing to doing together

The hard part is everyday practice, especially when the pressure rises. So we combine team sessions and a team coach with Keepr, the work assistant that helps on the days in between.

No obligation.

Works in Slack and Microsoft Teams

Data stored in the EU

Worked with teams at

  • Sony
  • APG
  • Rijksdienst voor Ondernemend Nederland
  • Katholieke Scholenstichting Utrecht
  • Ministerie van Economische Zaken
  • Rebellease
  • Zonnehuisgroep
  • Aventus
  • Volkswagen
  • Henkel

Intention is rarely the problem

A team makes good agreements. A few weeks later, the daily rush takes over again. Not because people don't want to, but because new behaviour needs practice and support, right at the moments that matter.

First see what is going on, then decide how it can be better

With the Teamscan and three team sessions, it becomes clear where you stand, what helps and what gets in the way.

Then the team writes down how it wants to work together: your context, agreements, development points and everyone's personal manual. Together, that forms your team identity.

Team session 1, Tuesday 1 September

We say so when it gets too much.

  • Sanne
  • Joris
  • Fatima
  • Pieter
  • Lotte

agreed by 5 of 5

Keepr

And then, on an ordinary working day

That is where the real test lies: when the pressure rises, something grates or new priorities suddenly land. Keepr knows your agreements and development points, and brings them back in Slack or Teams, right when it matters.

team-noord
Sanne

@Keepr Three new requests just came in. Are we picking them up this week?

KeeprAPP

Your agreement: new priorities go through the Week Start first. Shall I put them on Monday's agenda?

Joris

Yes please. Then we'll decide together what comes first.

Guiding, tracking and adjusting

After the first sessions, the real work begins. On average, teams notice a real difference after about three months.

In between, pulse checks follow how things are going and Keepr helps every day in Slack or Teams.

See how we work
  1. Tuesday 1 September 2026:

    Team session 1, Team NoordKeepr joins

    09:30 to 12:00 · with your team coach

  2. Monday 5 October 2026:

    Keepr in #team-noord

    Week Start at 10:00. Your agreement: on Mondays, blockers first, then the planning.

    09:15every Monday

  3. Tuesday 1 December 2026:

    Review after three months: adjust together

    14:00 to 15:30 · with your team coach

Frequently asked questions

What is Fruitful?

Fruitful helps teams work better together, and helps them keep it up. We start with insight into where the team stands today, turn that into concrete agreements and development points together, and stay involved afterwards with Keepr, our AI work assistant, and with follow-up sessions with a team coach.

Which teams is Fruitful for?

For teams that want to work better together and want it to last. There is usually a specific reason: growth, a reorganisation, a new manager, new colleagues, high workload, or agreements that were made earlier and have quietly faded.

How do we start with Fruitful?

It starts with a thirty-minute conversation about your team and what is going on. Then we work out together what fits: a programme with the Teamscan, three team sessions, a team coach and Keepr, or starting straight away with Keepr if your team has already been through a similar process, with its own or an external coach.

From a good session to lasting change

A good team session can set a lot in motion. But real change shows up in what people do differently every day afterwards.

Fruitful helps teams hold on to that momentum, keep developing, and make visible what is changing.

Curious what your team needs? We are happy to think it through with you.